The Tooth Corner
Dental clinic
Digital marketing for small business Get found on Google.
Get found on Google.
Get chosen on your website.
Studio Smirk is a small digital growth studio for owner-run small businesses. We build your website, fix your Google listing, set up tracking that tells the truth, and create the content that brings customers in. You own everything we build, and we never outsource the work.
no contracts locking you in · no jargon · no outsourcing
How it works
One system, three jobs
01 · Attract
People find you
SEO, Local SEO, and helpful content put you in front of customers at the exact moment they're searching for what you do.
02 · Convince
Your website sells you
A fast, credible site that answers their questions, shows your proof, and makes the next step obvious.
03 · Convert
Enquiries come in
Calls, form fills, bookings: tracked properly, so you always know what's working and what it costs.
Sound familiar?
You're an expert at your job. Nobody ever taught you this part.
That's not a failing. Digital marketing is a full trade of its own, and most small business owners were never shown the basics. Here's what that usually looks like.
✓
You've never opened Google Search Console.
It's the free Google tool that shows exactly what people typed before they landed on your site, and which searches you're missing. Most owners have never seen it.
✓
Your Google Business Profile is stale.
It's claimed, but it hasn't been touched since setup. No new photos, no posts, and the last review was a year ago.
✓
Your website looks fine, but it doesn't bring in enquiries.
Worse, nothing tells you why, or how many people left without calling.
✓
You know content would help.
You also know, honestly, that you're never going to sit down and write it every week.
✓
You boosted a post or ran a small ad once.
A few extra calls came in, but you had no way to tell which ones came from where, so you could not repeat it.
None of this means your business has a problem. It means your foundation was never set up. The demand is already there. Nobody has simply made it easy for those customers to find you.
Where are you right now?
Three stages. You'll know which one you're on.
Most of what we do falls into three stages, and knowing yours tells you where to start.
Stage 1 · Foundation
Get the basics right
The groundwork everything else depends on: a website that loads fast and turns visitors into enquiries, analytics and Search Console set up properly, a fully optimised Google Business Profile, and call and form tracking that shows where enquiries come from.
- Build or fix your website →
- The free tools that show what's working →
- Keep it running: updates, backups, fixes →
Most businesses we meet are here, and don't realise it.
Stage 2 · Visibility
Get found
Now we make you easier to find: in the map pack for nearby customers searching right now, in Google's results for people already looking for what you sell, and in the answers to questions your customers actually search.
Stage 3 · Growth
Compound it
Once the foundation holds, growth stacks up: an ongoing content engine keeps earning search traffic, ads buy attention where it pays off, and monthly plain-English reporting shows exactly what your money did.
Not sure which stage you're on? That's exactly what the free look is for.
Get a free look at your online presence
No obligation, no sales pitch. Useful either way.
What we do
Seven services. One goal: more customers.
Start here
Website Design & Development
A fast, credible website that turns visitors into enquiries, built to rank from day one.
Learn more →SEO
Show up when people search for what you do. Rankings that turn into calls, not just charts.
Learn more →Local SEO & Google Maps
Own the map pack in your area. Google Business Profile, reviews, citations: handled.
Learn more →Website Care & Maintenance
Updates, backups, security, speed. Your site stays fast and healthy while you run the business.
Learn more →Google Ads
Paid traffic that pays for itself. Properly tracked, so you know exactly what each lead cost.
Learn more →Content & Blog Writing
Articles that answer what your customers are already searching, and bring them to you.
Learn more → NewAI Search Optimization
Get recommended by ChatGPT, Perplexity, and Google AI Overviews. That's where search is heading.
Learn more → Who we help
Built for businesses like yours
We work with local service businesses and professional practices, the businesses where one good enquiry pays for the month. Find yours:
The Smirk promise
What makes us different (and what to watch for anywhere else)
Hiring help online is where a lot of small businesses get burned. So here's how to judge anyone you're considering, us included.
01
You work with the people doing the work.
A common trap: a senior strategist wins your business, then you're quietly handed to an account manager you've never met. We're a small studio and take a few clients at a time, so the person who plans your work is the person doing it.
02
You own everything. Permanently.
Some agencies build your site and run your ads inside their accounts, so the day you leave, you start from zero. Everything we set up lives in your Google account, your domain, your hosting, your ad account. Ask any agency this question before you sign.
03
Nothing is outsourced.
Your work isn't passed to a freelancer or an overseas team you'll never talk to. The strategy and the execution both come from us.
04
We won't promise you #1 on Google.
Anyone who guarantees a specific ranking, or a set number of leads in 30 days, is guessing. We'll tell you what's realistic for your market, and show you the data either way.
05
We explain instead of gatekeeping.
You'll never get a report you can't read. When we do something, you'll understand why it mattered, enough to check our work yourself if you want to.
What you own
- Your website and domain
- Your Google Analytics account
- Your Search Console
- Your Google Business Profile
- Your ad accounts
- Every piece of content we write for you
All of it in your name. Always.
What we won't do
- Guarantee you a #1 ranking
- Lock you into a long contract
- Send a report full of numbers that don't mean anything
- Take on so many clients that yours becomes an afterthought
- Recommend ads before your website can actually convert
Real businesses, real work ✓ Client work ✓ Client work ✓ Client work
We keep our client list small, so we can show you exactly what we've done
Dr. Anjali
Doctor · functional medicine
The Hummingbird School
Independent school
For work we can't yet show as a named case study, we'll walk you through sample builds, clearly labelled as samples, so you can judge the standard for yourself.
See more of our work → How working together works
Four steps, no surprises
- 01
A free look
We review your website, Google Business Profile and search visibility, and tell you plainly what we find. No obligation, and you can act on it yourself if you want to.
- 02
A plain-English plan
What to fix, in what order, what it costs, and what it should realistically do for you. No jargon, no filler.
- 03
We build the foundation
Website, tracking, Google profile: set up in your accounts, done properly once.
- 04
We grow it, and you can see it
Content, local visibility, campaigns, with monthly reporting you can actually read.
No long contracts. You stay because it's working.
What it costs
You pay for the work, not the overhead
Every business needs something different, so we quote each project to its actual scope rather than forcing you into a package. No account managers, no middlemen, nothing outsourced, and no long contracts. You'll get a clear, itemised quote after your free look.
- One-off project
- Monthly arrangement
- Start small, grow as results come
Tell us what works for your cashflow and we'll shape the work around it.
FAQ
Questions owners actually ask
How much does this cost?
Every business needs something different, so we quote each project to its actual scope rather than forcing you into a package. What stays the same: our pricing reflects the work, not agency overhead (no account managers, no middlemen, nothing outsourced), and there are no long contracts. The free look ends with a clear, itemised quote.
How long before I see results?
Local visibility and Google Business Profile improvements often show within a few weeks. SEO and content compound over months, not days, usually three to six months for meaningful movement. Anyone promising faster than that is selling you something.
Do I need to understand any of this technically?
No, that’s the whole point. We explain everything in plain English, and you can be as hands-on or hands-off as you like.
What is Google Search Console, and why does it matter?
Google Search Console is a free Google tool that shows exactly what people searched before they found your site, which pages show up, and what’s broken. Most small businesses have never had it set up, and it’s usually the fastest way to find easy wins.
Do I own my website and accounts?
Yes, always, and permanently. Everything is set up in your name: your website, domain, analytics, Google Business Profile and ad accounts. If we ever stop working together, you keep all of it.
I already have a website. Do I need a new one?
Often not. Frequently an existing site just needs fixing, speeding up, and pointing at the right customers. We’ll tell you honestly which one it is before you spend anything.
Do you work with businesses in my industry?
We work with small and local businesses across trades, clinics, professional services and creative work. See how we approach it by profession to find yours.
Am I locked into a contract?
No. We work month to month. We’d rather you stay because it’s working than because you’re trapped.
Let’s start with a free look at where you stand.
We’ll review your website, your Google listing and your search visibility, and tell you plainly what’s working, what isn’t, and what to fix first. No obligation, no sales pitch, and you can act on it yourself if you’d rather.
Get a free look at your online presence
No obligation, no sales pitch. Useful either way.