For dental practices

Dental practice marketing that brings in more new patients from Google.

When people near you search Google for a dentist, we help your independent practice show up first, so they call you.

Takes 30 seconds. Report by email in 2 business days. No cost. Get in touch

The problem

Four problems we hear from practice owners

  1. 01

    Your schedule has open slots.

    We help you show up in the top three on Google Maps, so more new patients call.

    How we do it
  2. 02

    The chain office down the road shows up first.

    Google Maps doesn’t rank by budget. We help you beat them with reviews and a complete listing.

    Get my practice audit
  3. 03

    An agency took your money and showed you nothing.

    We work month to month, our prices are on our website, and everything is in your name.

    See our prices
  4. 04

    You can’t tell if your marketing is working.

    Every month you get a one-page report: how many people found you on Google, called, asked for directions or clicked to book.

Services

What we do

Everything we do to bring you more new patients.

  • Google Maps & reviews

    Google Business ProfileReviews and repliesYelp, Healthgrades, Apple Maps

    The problem

    Patients nearby search “dentist near me” and call one of the top three on Google Maps. If you’re not one of them, or your reviews look old, they call someone else.

    What you get

    Your Google listing is complete, new reviews keep coming in, and your details match everywhere. You move up on Google Maps, so more patients nearby call you.

    Where it’s included

    Both plans. The Signature plan also answers every review within one business day and manages your reviews on RealSelf, Yelp and Healthgrades.

  • Google search & treatment pages

    A page per treatmentSite fixes for GoogleWhere you rank

    The problem

    When patients search for implants, root canals or Invisalign, another practice’s page comes up. Often you don’t have a page for that treatment at all.

    What you get

    A page for each treatment you want more of, with the cost and how to book, so you show up when patients search for it.

    Where it’s included

    Both plans. Two new pages a month on Starter, four on Signature.

  • Website, design & branding

    New websitesOnline bookingLogo and brandMonthly updates

    The problem

    Most patients find you on their phone. If your site is slow, looks dated or makes booking hard, they go back and call someone else.

    What you get

    A fast site that looks like your practice, with Call and Book buttons on every page, kept up to date every month.

    Where it’s included

    Website care is in both plans. A new website is one time, from $3,990.

  • AI search (GEO & AEO)

    ChatGPTGeminiClaudeGoogle’s AI

    The problem

    Patients now ask ChatGPT or Gemini for a dentist. If they can’t read your website, they name another practice.

    What you get

    They can read your site and have your treatments, hours and address to give patients. On the Signature plan, we also check each month whether they name you.

    Where it’s included

    The fix so ChatGPT and Google’s AI can read your site is in both plans. The monthly checks are in Signature.

  • Google Ads & Local Services Ads

    Search adsGoogle Screened badgeYour own accountNo markup

    The problem

    Google Maps and treatment pages take weeks to months. If you need new patients this month, ads are the fastest way.

    What you get

    Ads for the treatments you pick, in your own Google account. Each month you see what Google charged and what each campaign brought in. Google bills your card, and we add nothing on top.

    Where it’s included

    An add-on with either plan, $900 a month. Above $10,000 a month in ads, 9% of what you spend.

  • Tracking & monthly report

    Google AnalyticsSearch ConsoleHeatmaps and recordingsOne-page report

    The problem

    You pay for marketing every month, but no one shows you what came back.

    What you get

    Everything set up in your own accounts, and a one-page report each month: how many people found you on Google, called, asked for directions or clicked to book.

    Where it’s included

    Google Analytics, Search Console and the report are in both plans. Signature adds Microsoft Clarity for heatmaps and recordings, Mixpanel for event analytics and PostHog for surveys.

  • Competitor analysis & growth plan

    Top three near youWhat to fix firstOne or more locations

    The problem

    You don’t know why the practices above you get more patients, or what to fix first.

    What you get

    We compare you with the top three practices near you: rankings, reviews, ads and websites. You get a plan for what to fix first, for one location or several.

    Where it’s included

    The practice audit costs nothing. Both plans start with a deep-dive on your top competitors: the top 3 on Starter, the top 5 on Signature. Both check where you rank each month. Without a plan, the deep-dive is $950. Growth consulting is priced after a call.

  • Instagram content

    Content calendarReady-made postsCaptions

    The problem

    You know you should post, but no one at the practice has time to plan it.

    What you get

    A monthly content calendar and 12 posts a month, designed and captioned by us. Once you approve the calendar, we post them for you. Your team films any posts with the doctor on camera.

    Where it’s included

    An add-on with either plan, $450 a month. We don’t run Meta or Instagram ads.

Why practices should choose us over other marketing agencies

A senior growth team, for less than one marketing hire.

Companies hire people like us full time. You run a practice, so you get the same team on a monthly plan.

$13,900/ month

One marketing manager in the US (median pay, before benefits)

$1,200/ month

Our whole team, on the Starter plan

Pay: US Bureau of Labor Statistics, May 2025

Aditya Kaushal Growth · 14 years of experience

Aditya plans your work and does it. He was Head of Growth and Retention at Hiration, a Y Combinator company, where he brought 250+ institutions on board. Before that, he was a growth product manager at Edureka.

With him

  • UX designer 10+ years of experience
  • Engineer 10+ years of experience
  • SEO lead 10+ years of experience
Most marketing agencies Studio Smirk
Prices Most marketing agencies 8 of 10 hide their prices Studio Smirk Every price is on our website
Contract Most marketing agencies 3 of 10 lock you in for 12 months Studio Smirk Month to month, no setup fee
Guarantee Most marketing agencies 7 of 10 offer no guarantee Studio Smirk First month back if you’re not happy
What you own Most marketing agencies 5 of 10 limit what you own Studio Smirk Everything in your name
Your competitors Most marketing agencies 8 of 10 don’t promise to turn them away Studio Smirk One practice like yours per area

From our study of 10 dental and aesthetic marketing agencies (9 in the US), October 2026.

Client work

Selected work

Proof in numbers Checked Oct 5, 2026
  • 5.8× how often Google showed The Tooth Corner’s website in search, Sep 6 to Oct 3, against its first 28 days.
  • 3 weeks for Tooth District to reach Google’s first page for its root canal search.
  • 107 searches about prices where The Tooth Corner was on Google’s first page (Sep 6 to Oct 3), up from 8.

The numbers come from each practice’s Google Search Console. The dates are on each case study.

See all our work
How it starts

How we get started, step by step

  1. 1

    The practice audit

    We search Google near your office, like a patient would. Then we email you a one-page report.

  2. 2

    A plan and a price

    We tell you what to fix first and which plan fits. You pay the price shown on this page. If you like, we can talk it over on a call.

  3. 3

    The first 60 days

    We set up or fix your Google accounts and tracking. Have a website? We audit it and fix the biggest problems first. Need a new one? We build it right from day one. At day 60 you get the full audit, a list of everything we fixed, before and after numbers, and the plan for the next months.

  4. 4

    Every month after

    Each month we do the work in your plan and send you a one-page report.

Kind words

What clients say

Dr. Shabnam, The Tooth Corner

Now when someone near us searches for a root canal, we show up near the top. One of my juniors is opening a clinic, and I’m sending them to Aditya.

Dr. ShabnamMDS in Conservative Dentistry and Endodontics · The Tooth Corner, Bangalore, IndiaSee the case study
Dr. Chaitanya K, Tooth District

Now root canal patients call us before they come in; before, it was mostly walk-ins. Aditya and his team answer fast, and they tell me plainly what is working and what isn’t yet.

Dr. Chaitanya KBDS, MDS in Conservative Dentistry and Endodontics · Tooth District, Bangalore, IndiaSee the case study
Pricing

What dental practice marketing costs

In US dollars, per location, month to month. In the first 60 days of either plan, we do a deep audit and fix what’s broken. You own every account we set up. Each extra location adds $900 a month.

  1. 01

    Starter

    For any practice that wants more patients from Google. We start with a deep-dive on your top 3 competitors. Then we run your Google listing and reviews, look after your website, and write two treatment pages a month.

    $1,200 / month

    See the plan
  2. 02

    Signature

    Everything in Starter, plus four procedure pages a month instead of two, a deep-dive on your top 5 competitors instead of 3, and monthly work to get named in ChatGPT and Google’s AI answers. Good for implant, Invisalign and cosmetic work.

    $1,800 / month

    See the plan

Need a new website? We build it once: $3,990, or $6,990 with a page for every procedure. If your website works, you don’t need a new one. The practice audit tells you. Website prices

Google Ads is an add-on with either plan, from $900 a month. See the add-ons

Learn

Learn to market your practice

How to Rank Higher on Google Maps as a Dental Practice

Why a dental practice isn't in the Google Maps top 3, with numbers from 170 Plano and Frisco practices: the seven usual causes, how to check each one, how to see where you really rank, and what never works.

Local SEO ,

How to Ask Patients for Google Reviews: Scripts for the Front Desk

Word-for-word scripts a US dental practice can use to ask patients for Google reviews: in the chair, at checkout, by text the same day, and one follow-up. Who to ask, what never to say, the rules from Google, Yelp and the FTC, and HIPAA-safe replies.

Dental Marketing ,

How Much Does a Dental Website Cost? What US Practices Pay

What a dental practice website costs in the US: DIY builders, subscription platforms, freelancers and dental agencies compared, the yearly running costs, the US rules a site has to meet, and the questions that stop you overpaying.

Dental Marketing ,

Plain guides on Google Maps, reviews, websites, ads and AI search.

See all guides
FAQ

Questions about working with us

How much does dental practice marketing cost with you?

The practice audit costs nothing. Starter is $1,200 a month per location. Signature is $1,800. There’s no setup fee, and each extra location adds $900 a month. Google charges the ads to your card, and we add nothing on top. Websites start at $3,990.

How long before I see more new patients?

Google Ads can bring calls as soon as the ads go live. Changes to your listing and reviews can show within weeks. New treatment pages take a few months to show up on Google. We don’t guarantee where you’ll show up or how many new patients you’ll get.

How will I know it’s working?

Every month you get a one-page report: what we did and what comes next, how many people found your Google listing, called, asked for directions or clicked to book, and your new reviews. It also compares you with the top three practices near you on Google.

Am I locked into a contract?

No. Plans run month to month. You can leave with 30 days’ notice, and there’s no exit fee. Your website and accounts stay with you, because they’re in your name from the first day.

Where is Studio Smirk based, and how does that work for a US practice?

In Bangalore, India. Aditya Kaushal plans and does your work with a small team, and he’s the person you talk to. He has worked with US buyers for 8 years. Calls run Monday to Saturday, up to 1:30pm Central, and we answer email the same day. Everything we do happens in your own online accounts, so we never need to be in your office. More on our About page.

I already have a website. Do I need a new one?

Not always. The audit shows whether your site is losing you patients before you spend anything. Every plan also includes website care: updates, backups and speed.

What do you need from my practice?

One call at the start, by Google Meet or phone, about your treatments, fees and priorities. We also need access to your accounts, or your OK to open new ones in your name. At first you approve each page before it goes live. Later, only if you want to.

Do you run Facebook or Instagram ads, or post on social media?

We only run Google Ads, not Meta or Instagram ads. We do post on Instagram for you. It’s an add-on with either plan, $450 a month: we plan a monthly content calendar and make 12 posts, and post them once you approve the calendar. We don’t make photos or videos, so your practice films any posts with the doctor on camera.

Do you work with med spas and plastic surgeons?

Yes, at the same prices as any practice. Our Signature plan usually fits them best. We run Google Ads only, not Instagram or Meta ads. Each has its own page under Who we help.

How do you handle HIPAA and patient information?

Patient information stays in your own systems: forms and booking are set up in your accounts. If our work ever needs to touch patient information, we sign a business associate agreement (BAA) with you first.

Will you also work for the practice down the road?

No. In each area we work with only one practice of each kind, for example one general dentist and one orthodontist. That’s written into the contract.

Get in touch

Tell us about your practice

Ask about a plan, a website or anything else.

  • Aditya reads every message. He plans the work and does it, with a small team.
  • A reply the same day. By email, from hello@studiosmirk.com.

Aditya replies by email the same day. Privacy policy.

hello@studiosmirk.com

Book a 15-minute call