Our work

Real clients. Real work. No stock-photo case studies.

This is Studio Smirk's work for real small businesses (a dental clinic, a doctor, and an independent school) alongside sample builds we've designed. Everything here is labelled honestly: real clients are named with their permission, sample builds are marked as samples, and no result is published until the number is confirmed. And every client owns all of it.

Real clients, named with permission · Sample builds labelled as samples · No invented numbers · You own everything we make

What's real here, and what's a sample?

Two kinds of work sit on this page, and we never blur the line between them. Real case studies are actual clients: named, with their permission, with one confirmed result each. Sample builds are sites we designed to show our standard of work; they are not client results and are always labelled "sample."

We're spelling this out because a lot of agency portfolios quietly pass off template mockups as client wins. We don't. If a number isn't confirmed yet, we leave it out rather than guess. You'll see a story without an invented figure before you'll ever see a figure we can't stand behind.

Client work

Real businesses we've worked with

Three real clients, named with their permission. For each one, here's where they started, what we actually did, and the one result that matters, published only once it's confirmed, never invented.

✓ Client work

The Tooth Corner (dental clinic)

An owner-run dental clinic.

Where they started:: A website that existed but rarely turned into booked appointments, a Google Business Profile (the free listing that decides whether you show up on Google Maps) that had been claimed and then left untouched, and no tracking to show where enquiries were coming from. In short: real demand nearby, no easy way for it to find them.
What we did (plain English):: We rebuilt the site so it loads fast and gives visitors a clear path to book, claimed and fully filled out the Google Business Profile so the clinic shows up when people nearby search for a dentist, and set up analytics and call tracking in the clinic’s own accounts so every enquiry is finally accounted for.

See how we approach it for this profession: digital marketing for dentists.

✓ Client work

Dr. Anjali (doctor / functional medicine)

An independent doctor running a functional-medicine practice.

Where they started:: Strong word-of-mouth, but almost invisible in search: the people looking online for exactly this kind of care were finding larger clinics first. There was little on the site that answered the questions patients actually type into Google, and no way to see which searches were being missed.
What we did (plain English):: We built pages around the real questions patients ask before booking, set up Search Console (the free Google tool that shows what people searched before they landed on the site) so we could see which searches to win, and made sure every account was created in Dr. Anjali’s own name.

See how we approach it for this profession: digital marketing for doctors.

✓ Client work

The Hummingbird School (independent school)

An independent school.

Where they started:: A site built for people who already knew the school, not for the local parents searching for a school nearby. Enquiries came in by word of mouth, but families researching options online rarely found them, and nothing measured how many visitors left without getting in touch.
What we did (plain English):: We restructured the site around what prospective parents search for and worry about, improved the school’s local visibility so it surfaces for nearby "school in {area}" searches, and set up form and enquiry tracking so the office can finally see where admissions interest comes from, all in the school’s own accounts.

See how we approach it for this profession: digital marketing for schools.

Sample showcases

Sample builds: our standard, clearly labelled

These are sample builds, not client results: sites we designed to show the standard of work you'd own. We label them plainly because it's the honest thing to do, and because it's the fastest way for you to judge whether our work is the right fit before you ever get in touch.

Sample

Law firm

Authority-first design: results, credentials, and a consultation path with zero friction.

Sample

Plumbing company

Built for the emergency search: tap-to-call above the fold, service areas that rank.

Sample

Restaurant

Menu, hours, booking: everything a hungry searcher needs in the first five seconds.

Sample

Accounting firm

Trust signals and plain-English service pages that turn tax-season searches into clients.

Sample

Contractor

Project galleries that sell the craft, with local pages for every town served.

Sample

Photographer

A portfolio that loads fast and stays out of the work’s way.

Every one of these is the standard of work you'd own outright, not a template you rent from us.

What every client owns

The most important thing on this page isn't a screenshot. It's who owns the work once it's done. With us, that's always you. Every asset we set up is created in your name from day one, so the work above belongs to the businesses it was built for, permanently.

Your website and domain
Your Google Analytics account
Your Search Console
Your Google Business Profile
Your ad accounts
Every piece of content we write for you

All of it in your name. Always. If we ever part ways, you keep every bit of it.

This is the practice-behind-the-promise: nothing on this page is locked inside a Studio Smirk account. That's the difference between hiring us and renting your own presence back from an agency.

Questions people ask about our work

Are these real clients?

Yes. The Tooth Corner, Dr. Anjali, and The Hummingbird School are real businesses we’ve worked with, named with their permission. The sample builds are clearly separate: they’re designs we made to show our standard, and we label every one of them "sample" so nothing gets mistaken for a client result.

Why don’t all the results show a number yet?

Because we won’t publish a metric until it’s confirmed. If a result isn’t verified, we’d rather show you what we did and leave the number out than invent one. When a figure appears here, it’s real and it carries its own date range.

Will my business be shown off like this?

Only if you want it to be. We ask permission before we name any client or publish a result. Plenty of our clients stay private, and that’s completely fine. Your work is yours, including the choice of whether it appears here.

Do I own the work you do for me?

Yes, completely and permanently. Your website, domain, Google Analytics, Search Console, Google Business Profile, ad accounts, and every piece of content are all set up in your name. If you ever leave us, you take all of it with you.

Want work like this for your business?

Start with a free look. We'll review your website, your Google listing, and your search visibility, then tell you plainly what's working, what isn't, and what to fix first. No obligation, no sales pitch, and you can act on it yourself if you'd rather.

Whatever we build, it's set up in your name and yours to keep, permanently.

Get a free look at your online presence

No obligation, no sales pitch. Useful either way.

Prefer to learn the basics first? Start with our guides →