Google Analytics
Understand what your website traffic is telling you without drowning in dashboards.
Google Analytics for Beginners: What to Actually Look At
Google Analytics without the overwhelm. The four numbers a beginner should watch, in plain English: visitors, traffic sources, top pages, and key events.
Read the guide →How to Set Up Google Analytics (GA4): A Plain-English Guide
Set up Google Analytics (GA4) in about 20 minutes: create an account and property, add a data stream, install the Google tag, and confirm it's recording.
Read the guide →What Is Bounce Rate (and Should You Worry About It)?
Bounce rate is the share of visits where someone left without engaging. What it means in GA4, what a good number looks like, and when it's worth worrying.
Read the guide →What Is GA4? Google Analytics 4, Explained Simply
GA4 is the free, current version of Google Analytics. A plain-English look at what it does, what changed, what it can't tell you, and why you own the data.
Read the guide →← All guide topics · SEO: our plain-English guide to how SEO works →
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