How to Get a Google Review Link to Share With Customers

To get your Google review link, sign in to the Google account that owns your Business Profile, search your business name or “my business” on Google, and click Ask for reviews (or Get more reviews). Google gives you a short link that opens the review box directly. Copy it and share it by text, email, or a printed QR code.

Key takeaways

• Your Google review link comes from your own Google Business Profile (the free listing that shows your business on Google Search and Maps) using the Ask for reviews button.
• The link Google generates is short (often a g.page/r/… or share.google address) and opens the star-rating box directly, so customers skip the searching.
• You must have claimed and verified your Business Profile before the link exists: no verified profile, no button.
• You can also build the link manually from your Place ID if you want a permanent, predictable URL.
• Sharing the link by text or email, or turning it into a QR code, gets far more reviews than hoping customers find you on their own.

What is a Google review link?

A Google review link is a short web address that takes a customer straight to the “Rate and review” box for your business, with the star selector already open. Instead of asking someone to search your name, find the right listing, scroll, and hunt for the review button, you hand them one tap.

That difference matters more than it sounds. Every extra step between “I’d happily review them” and the actual review box is a place where a busy customer gives up. A direct link removes the friction, which is why businesses that share one collect noticeably more reviews than businesses that just ask.

Reviews are one of the strongest signals in getting found in local search and on Google Maps. The link itself is free, part of your Google Business Profile, and it never expires.

How do you get your Google review link, step by step?

Getting the link takes under a minute once your profile is verified. Here are the real steps, using the current Google interface as of 2026.

1. Sign in to the Google account that owns your Business Profile. This must be the account you used to claim the listing: a personal Gmail or a business Google account. If someone else set it up, ask them which account has access.
2. Open your Business Profile. On a computer, search your exact business name on Google, or type my business into Google Search while signed in. Your profile management panel appears at the top of the results. On a phone, open the Google Maps app, tap your profile picture, and choose Your Business Profile.
3. Find the “Ask for reviews” option. In the profile panel you’ll see a button labelled Ask for reviews or Get more reviews. Click or tap it.
4. Copy the short link Google shows you. A share panel opens with a ready-made review link (it usually looks like g.page/r/… followed by /review, or a share.google address). Click Copy to put it on your clipboard.
5. Share it however suits your customers. Paste it into a text message, an email signature, a booking confirmation, a “thanks for your visit” follow-up, or a website button. Same link, any channel.
6. Test it once yourself. Open the link in a browser where you’re signed in as a normal user (not the business owner). It should open the star-rating box for your business. If it does, it’s working.

The link stays the same every time, so you only ever create it once. Save it somewhere handy: a note on your phone or a pinned message to your team.

How do you turn the review link into a QR code?

Google gives you a free QR code and printable marketing materials from inside your Business Profile. Look for the marketing kit or Get more reviews materials, where you can download a code and posters that point at your review link. A QR code is ideal for anything physical: a table card, a receipt, a business card, a sticker by the till.

If you’d rather generate the QR code yourself, any reputable free QR generator will turn your review link into a scannable code. Just point it at the link from the steps above. Print it where customers are already happy: on the counter, on the invoice, on the “thank you” card. People will scan what’s in front of them long after they’d have forgotten to search for you at home.

How do you build the link manually from your Place ID?

If you want a permanent link you control (for example, one you can hard-code into a website button), you can build it from your Place ID using this format: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. Replace YOUR_PLACE_ID with your business’s Place ID, a unique code Google assigns to every listing.

To find your Place ID, use Google’s free Place ID Finder tool (part of the Google Maps Platform documentation): search your business name and it returns a string that starts with ChIJ…. Drop that into the URL above and you have a clean, stable review link. This method is handy for anyone who wants the same link on their site permanently, independent of any changes to Google’s dashboard buttons.

Should you ask customers for reviews directly?

Yes. Asking is the single biggest thing you can do to grow your reviews, and it’s completely allowed. Most customers are happy to leave a review; they simply never get asked, or they can’t find where to do it. A short, sincere request paired with the direct link does the rest.

There’s one firm rule, though: never offer discounts, money, or any reward in exchange for a review. Google prohibits incentivised reviews and can penalise your listing for it. Ask because someone had a good experience, hand them the link, and leave it there. No strings. And once the reviews start arriving, reply to them; our guide on how to respond to Google reviews walks through what to say to both good and bad ones.

Want this handled for you?

Want this handled for you? Get a free look at your online presence. No obligation, no sales pitch. We’ll check whether your Google Business Profile is set up to collect reviews properly, and show you what to fix first.

Reviews are one piece of a bigger picture. If you’d like to understand how it all fits together, start with getting found in local search and on Google Maps.